How to improve the situation of the handicraft companies in India?

Indian handicraft industry is the low technology but organized and dominated by Labour intensive industry. It is found that 20% of our indian handicraft products are rejected in the national and international market due to damages or quality problems. The acceptance percentage of the product is still in between the 80-90%.

There are still the problems in Indian handicraft industry which can be studied in five major areas  -

  • Manufacturing and production management

  • Operation management

  • Market assessment and management

  • Financial management

  • Social, cultural and healthcare problems

 

Problems -

  • high raw material and procurement cost

  • low productivity

  • Inefficient infrastructural facilities

  • exchange rate changes  

  • high transaction cost

  • poor marketing of final product

  • poor logistics and inventory

  • un proper printing, packaging and other IT support facilities

  • proper non communication between the national and international market

  • limited availability of skilled manpower support

  • Lack of quality control measurements

  • Limited power supply

  • Limited awareness problems

  • many manufacturing units are operated from home

Recommendations for improving the handicrafts in India -

  • value added manufacturing resources.

  • Increment in bottleneck of resources

  • Balancing establishment in the manufacturing processes and operations

  • Timely management of financial resources like loans

  • Suitable marketing strategies should be developed

  • Proper export units should be developed

  • Forming handicraft consortiums of manufactures and dealers

  • Develop cost effective marketing channels

  • Appropriate training and procurement on preparing the high quality product

  • Developing common website for the promotion of the handicraft products

  • Participating in national and international level consortiums

  • Common IT support for different manufacturing units.

So these are the recommendations for handicrafts quality improvement in Indian Handicrafts! Thanks for reading the post !

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